Peec AI vs Profound vs Qwairy: Best AI Visibility Tracker 2026

Search is shifting from blue links to AI answers, and a new tool category has appeared to measure it: AI visibility trackers (also called GEO or "Generative Engine Optimization" platforms). They tell you whether your brand is mentioned when someone asks ChatGPT, Perplexity, Gemini or Google's AI Overviews a question. This guide compares three of the most talked-about options — Peec AI, Profound and Qwairy — on coverage, pricing and who they're built for.

TL;DR — The Quick Verdict

• Peec AI — best value for marketing teams and agencies. Affordable, collaborative (unlimited seats), covers the major engines out of the box.
• Profound — the enterprise pick. SOC 2 compliance, 10+ engines, deep analytics and AI content tools, priced for big brands.
• Qwairy — the real-time challenger. Continuous, prompt-level monitoring of your brand across LLMs, strong for fast-moving European teams.

All three live in the AI SEO category. If you only track classic rankings today, any of them adds a new lens: visibility inside the answer itself. See the full shortlist on our best SEO tools page.

What an AI Visibility / SGE Tracker Actually Does

These tools run a set of prompts against AI engines on a schedule, then report: is your brand mentioned, how often, in what position, with what sentiment, and which sources the AI cited. That's the GEO equivalent of rank tracking — instead of "where do I rank for X on Google", it answers "do I get recommended when someone asks ChatGPT about X". The differentiators between tools are which engines they cover, how frequently they check, how many prompts/regions you get, and whether they help you act on the data.

Pricing Comparison 2026

Tool	Entry	Mid	Top	Positioning
Peec AI	~$100/mo (Starter)	~$241/mo (Pro)	~$505/mo (Enterprise)	Mid-market value
Profound	from ~$99 (ChatGPT only)	~$399+/mo	$499/mo+ / Custom	Enterprise
Qwairy	On request (real-time monitoring tiers)			SMB → mid-market

A note on Peec AI: base plans cover ChatGPT, Perplexity and Google AI Overviews; adding models like Claude, Gemini, DeepSeek or Grok costs a small extra fee per model. Profound's entry price looks low but realistically lands at $399+ once you need multiple engines, regions and history. Always confirm live pricing on each tool's site — this category changes fast.

Feature Comparison

Feature	Peec AI	Profound	Qwairy
Engines covered	⭐⭐⭐⭐ (ChatGPT, Perplexity, AI Overviews + add-ons)	⭐⭐⭐⭐⭐ (10+ engines)	⭐⭐⭐⭐ (major LLMs + AI search)
Monitoring frequency	⭐⭐⭐⭐	⭐⭐⭐⭐⭐ (real-time)	⭐⭐⭐⭐⭐ (real-time)
Team collaboration	⭐⭐⭐⭐⭐ (unlimited seats)	⭐⭐⭐⭐	⭐⭐⭐⭐
Enterprise / security	⭐⭐⭐	⭐⭐⭐⭐⭐ (SOC 2 Type II, CSM)	⭐⭐⭐
Source / citation tracking	⭐⭐⭐⭐	⭐⭐⭐⭐⭐	⭐⭐⭐⭐
Acting on data (content tools)	⭐⭐⭐	⭐⭐⭐⭐⭐ (AI content + integrations)	⭐⭐⭐
Value for money	⭐⭐⭐⭐⭐	⭐⭐⭐	⭐⭐⭐⭐

Peec AI: Best Value for Teams

Peec AI is built for marketing teams and SEO agencies that want AI search analytics without enterprise pricing. It tracks brand visibility across ChatGPT, Perplexity and Google AI Overviews, with optional add-ons for Claude, Gemini and more.

Strengths

• Affordable tiers starting around $100/mo, with unlimited team seats.
• Clean dashboards for visibility share, prompts and cited sources.
• Fast to set up — a good first GEO tool for in-house teams and agencies.

Weaknesses

• No formal security certifications (matters for some enterprises).
• Extra engines cost add-on fees on top of the base plan.

Best For

Marketing teams and agencies wanting strong coverage and collaboration at a mid-market price.

Profound: The Enterprise Platform

Profound is the enterprise-grade GEO platform. It monitors 10+ AI engines in real time, adds SOC 2 Type II compliance and dedicated customer success, and bundles AI content tooling plus integrations (AWS, Cloudflare, Netlify).

Strengths

• The widest engine coverage and deepest analytics in this comparison.
• Enterprise trust: SOC 2 Type II, dedicated CSM, real-time monitoring.
• Goes beyond measurement with AI content generation and integrations.

Weaknesses

• Realistic cost is $399+/mo — overkill for small teams.
• Entry tier is heavily limited (engines, regions, history).

Best For

Large brands and enterprises that need compliance, breadth of engines and advanced analytics.

Qwairy: Real-Time Monitoring

Qwairy focuses on real-time monitoring of your brand's presence across LLMs and AI search engines, with prompt-level tracking that catches changes as they happen. It's a strong fit for teams that want continuous visibility rather than periodic snapshots.

Strengths

• Continuous, real-time tracking across major LLMs and AI search.
• Prompt-level granularity to see exactly where you appear (or don't).
• Agile option for European and fast-moving mid-market teams.

Weaknesses

• Less of an enterprise/compliance story than Profound.
• Pricing is on request — less transparent up front.

Best For

Teams that prioritise real-time, prompt-level monitoring and want to react quickly.

Verdict: Which AI Visibility Tracker Should You Choose?

Choose Peec AI if you're a marketing team or agency that wants solid coverage, easy collaboration and the best value. Choose Profound if you're an enterprise that needs compliance, the widest engine coverage and content tooling. Choose Qwairy if real-time, prompt-level monitoring is your top priority.

Whichever you pick, monitoring is step one — explore the rest of the AI SEO toolset to actually improve how often AI engines recommend you.

Frequently Asked Questions

What is an AI visibility (SGE) tracker?

It's a tool that runs prompts against AI answer engines — ChatGPT, Perplexity, Gemini, Google AI Overviews — and reports whether and how your brand is mentioned. Think of it as rank tracking for AI answers instead of blue links.

How do I track my brand in ChatGPT or Perplexity?

Use a GEO platform like Peec AI, Profound or Qwairy: you define the prompts your customers would ask, and the tool checks each engine on a schedule, logging your mentions, position, sentiment and the sources cited.

Is GEO different from SEO?

They overlap but differ. SEO optimises for ranking pages; GEO (Generative Engine Optimization) optimises for being mentioned and cited inside AI-generated answers. Strong SEO foundations help, but GEO adds new tactics and new metrics.

Which is the cheapest AI visibility tool?

Of these three, Peec AI is the most affordable entry point (around $100/mo with unlimited seats). Profound is enterprise-priced, and Qwairy quotes on request.